A search engine plugin allows your users to access your website directly from their browser – meaning they don't have to go directly to your website to search for content. In Mozilla Firefox and Internet Explorer 7 the search bar is located at the top right.
Benefits of the search plugin include:
1. More website traffic
2. Increased branding awareness
3. A direct link to your user base
4. An improved user experience
5. Installs in seconds!
When your users select your icon and enter a search term they will be directed straight into your site or to a custom search landing page with search results leading to your site.